Driving rapid app adoption and high-quality ARR growth in a luxury SaaS category.
The brief
The client
InVintory is a leading cellar management SaaS platform catering to luxury wine collectors and enthusiasts. Entering a pivotal growth phase, the brand partnered with Other. to accelerate app installs, increase user quality, and build a performance foundation for future paid product offerings.
The challenge
As a well-funded but relatively new entrant, InVintory needed to scale quickly while keeping cost-per-install low and ensuring users were high-value, low-churn contributors to long-term ARR. The dual challenge was to stimulate fast user adoption and attract an audience that would meaningfully support sustainable recurring revenue.
The goal
- Drive immediate app installations at scale
- Reduce cost per install while maintaining high user quality
- Acquire users who contribute meaningfully to Annual Recurring Revenue (ARR)
- Establish a strong foundational digital program for future product launches
What we discovered & implemented
01 | Foundation
We deployed a dual methodology approach, pairing Spark™ for creative transformation with Flow™ for performance media, ensuring both immediate adoption and long-term scalability.
02 | Growth
Execution highlights included:
- Performance Creative (Spark™): Reimagined InVintory’s brand visuals into premium, high-performance creative designed for a luxury audience. Extensive creative testing refined assets to maximize both aesthetic appeal and conversion.
- Cross-Channel Performance Launch (Flow™): Activated Meta, Apple App Store Ads, and Google Universal App Campaigns (UAC). Flow™ ensured budgets and tactics evolved continuously with real-time performance data.
- Methodical Optimization: Used testing and data analysis to identify high-quality, low-churn users and maximize downstream ARR contribution.
Methodical Optimization:
03 | Leadership
A rigorous interplay between creative and performance data created a long-term foundation for sustainable growth. InVintory exited the launch phase with a stronger brand, a scalable acquisition engine, and the infrastructure needed to support planned paid product expansion.
Results
- 15,000+ high-quality app downloads with low churn
- 36% reduction in cost per install
- 4.6x ROAS, driving over $500K in ARR contribution
- Strengthened foundation for future paid product rollouts
Key drivers of success
- Spark™ driving rapid creative testing and optimization
- Flow™ ensuring continuous evolution and efficiency across channels
- Multi-platform execution across Meta, Apple, and Google
- Precision focus on acquiring high-quality users that contribute to ARR
It truly does feel like they're part of my marketing department. That’s the best compliment I could pay an agency.
Other. has delivered the agility, rigour, and expertise that has allowed us to unlock the potential of our digital revenue channels and accelerate at an important time in our business. They have become a critical partner that we rely on.
I've always really valued that relationship. I think that they get our business. They always try to do it right. They're proactive.
Other. has played a critical role in accelerating our business, applying deep performance marketing expertise to maximize media efficiency and ROI. What truly sets them apart is their partnership mindset - they go above and beyond, operate as a true extension of our team, and focus on shared outcomes.
They are setting the new standard for agencies.
Other. operates as a true strategic partner to our team. They understand how to reach our niche audiences and pivot quickly as conditions change, translating strategy into scalable execution across our portfolio.
Let’s raise the bar together.
