Building global demand for an ultra-luxury real estate community.
The brief
The-client
Cabot is a rapidly growing luxury golf hospitality and real estate brand, expanding its portfolio of ultra-premium developments across North America, the Caribbean, and Europe. For its first Caribbean luxury golf and real estate community, Cabot sought to attract ultra-high-net-worth individuals, a niche audience that is traditionally difficult to reach and influence.
The-challenge
Cabot needed to rapidly build awareness of its new property among UHNW individuals while also generating qualified real estate inquiries. This required a strategy that could balance brand building with performance outcomes, reach an exclusive audience across both traditional and digital channels, and establish credibility within their trusted networks and spheres of influence.
The-goal
- Rapidly increase brand awareness of the new property among UHNW audiences
- Drive qualified real estate inquiries in North America, Europe, and the UK
- Blend performance media with niche awareness tactics to create demand
- Build credibility by aligning with premium and influential publications
What we discovered & implemented
01 | Foundation
We applied Nav™ to create an integrated planning framework that connected Cabot’s business objectives with a full-funnel media strategy. Nav™ structured the approach to channel selection, audience prioritization, and investment allocation, ensuring a strong balance between awareness-building and inquiry generation.
02 | Growth
A multi-channel launch was deployed across Canada, key U.S. markets, and the U.K. Activations included private airport placements, DOOH near luxury lifestyle events, premium digital partnerships, and niche publisher activity. These were supported by always-on performance media to convert high-intent audiences into real estate inquiries.
03 | Leadership
Enhanced targeting was introduced through third-party wealth datasets, ensuring delivery reached verified UHNW prospects with precision. Partnerships with Ivy League alumni magazines and luxury lifestyle publications strengthened trust and credibility within tight UHNW circles of influence.
Results
- Rapidly raised awareness of the new property among a highly niche UHNW audience
- Generated a steady pipeline of marketing-qualified real estate inquiries
- Established Cabot’s credibility across premium luxury channels
- Maximized efficiency by balancing brand-building objectives with measurable performance outcomes
They are setting the new standard for agencies.
Other. operates as a true strategic partner to our team. They understand how to reach our niche audiences and pivot quickly as conditions change, translating strategy into scalable execution across our portfolio.
I've always really valued that relationship. I think that they get our business. They always try to do it right. They're proactive.
It truly does feel like they're part of my marketing department. That’s the best compliment I could pay an agency.
Other. has played a critical role in accelerating our business, applying deep performance marketing expertise to maximize media efficiency and ROI. What truly sets them apart is their partnership mindset - they go above and beyond, operate as a true extension of our team, and focus on shared outcomes.
Other. has delivered the agility, rigour, and expertise that has allowed us to unlock the potential of our digital revenue channels and accelerate at an important time in our business. They have become a critical partner that we rely on.
Let’s raise the bar together.
