We Don’t Just Raise the Bar. We Set It.

A decade ago, we redefined what a media partner could be. Today, we’re still proving there’s a better way.
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Three people sitting on a beige sofa smiling in front of a wooden slat wall with the word 'Other.' in black letters.
A woman presents a slide titled 'Meta Performance Summit 2025' to an audience seated in a conference room with a man operating a laptop at the side.
Three people seated on stage chairs engaged in a panel discussion, with a black background.
Panel discussion with four speakers seated on stage in front of a screen showing headshots and names of Kirsten Thibault, Brad Terakita, Anne Mueller, and Matt Jenkins with their job titles and company logos.

We are a leading North American paid media agency, built to raise the bar for transparency, accountability, and impact. Our 50-person team combines deep expertise, disciplined methodology, and AI enablement to help brands grow with clarity and confidence.

The Work Matters Because the People Do.

United by passion, guided by methodology, and multiplied by AI - meet the team that becomes an extension of yours.

We are a leading North American paid media agency, built to raise the bar for transparency, accountability, and impact. Our 50-person team combines deep expertise, disciplined methodology, and AI enablement to help brands grow with clarity and confidence.

Nick Moretta
Founding Partner
Matt Jenkins
Founding Partner

We are a leading North American paid media agency, built to raise the bar for transparency, accountability, and impact. Our 50-person team combines deep expertise, disciplined methodology, and AI enablement to help brands grow with clarity and confidence.

Kat Wong
Founding Partner
Deryck Marriott
Vice President, Performance
Leo Tamburri
Vice President, Creative Services

We are a leading North American paid media agency, built to raise the bar for transparency, accountability, and impact. Our 50-person team combines deep expertise, disciplined methodology, and AI enablement to help brands grow with clarity and confidence.

Daniel Towers
Vice President, Client Services

Help Us Raise The Bar.

Work with people who care about the craft, the results, and each other.
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Mission & Vision

We are Other.™ - leading a movement to make The Other. Way  the new standard in our industry. It means a higher bar for how agencies work: accountable partnerships, transparent investment, and measurable impact.
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To raise the bar for transparency, accountability, and impact - and to inspire others to elevate their work alongside us. We believe doing the right thing delivers the best results, and that progress in our industry starts with leading by example.
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What We Believe In.
The standards we set for ourselves are the same ones we bring to every partnership - grounded in honesty, accountability, and performance.
Always play offense.
Stay proactive. Keep learning, improving, and moving forward.
Focus on business impact.
Chase business results, not vanity metrics.
Do the right thing.
Choose integrity over convenience, every time.
Dig deep but be clear.
Find insight in the data, then make it simple to act on.
Outcomes over opinions.
Let results guide decisions, not ego.
Have conviction,
but keep it light.
Take the work seriously, but never lose the joy in doing it.
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Join the Community.

At Other.™ we’re leading a community of marketers and partners who believe in better work built on honesty, accountability, and real results. Through insights, events, and ideas, we’re shaping a higher standard for transparency and performance. Follow us on LinkedIn and subscribe to our newsletter to stay connected.

Join the Community

Awards & Certifications

Canadian Marketing Association logo
Meta Business Partners logo with stylized blue infinity symbol.
Google Premier Partner badge with Google logo and the word Partner on white background.
2023 Report on Business logo highlighting Canada’s top growing companies with a red ascending bar chart icon.
American Marketing Association logo with stylized AM> letters.
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Let’s raise the bar together.

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