Author

Rodrigo Santos

About the author

Rodrigo Santos is Associate Director, Programmatic at Other.™, where he oversees programmatic media across multiple DSPs with a focus on quality and transparency. His work sits inside Other.'s broader performance media practice, keeping campaigns effective and accountable as they run across DV360, CM360, and other programmatic platforms.

Articles from this author

Category
Home services
The 50% Problem: Where Half Your Media Budget Goes (or Doesn't)
Rodrigo Santos
6
min read
April 28, 2026