Industry Transparency

Much of what an advertiser pays for media never shows up as a line on the invoice. Rebates, principal media buying, partner incentives, and supply chain fees all shape where your budget goes and what your agency is rewarded for recommending. These articles explain how each one works and how to find it in your own program.

Transparency is how we built Other.™: a flat fee, no markups, no media commissions, and clients who own their ad accounts and data. That gives us a clear view of the questions worth asking. We recommend reading the four questions to ask any agency first, then The Other. Way for the standard we hold ourselves to.